Are you Communicating Creatively?

    May 30, 2022 @ 04:10 PM / by Grace Kernohan


    For the past several years, we’ve heard from clients that communicating creatively is one of their key priorities. Recently, we’ve noticed that one major area of advancement has been the use of digital platforms to communicate with customers, including the use of engaging customer videos and digital media, showcasing Mobility’s flexibility and adaptability.

    Through videos, Mobility can reach diverse audiences and clearly communicate complex policies and practices. This type of communication can be personalized to the employee, which enhances the mobility experience while increasing employee engagement. In addition, videos are dynamic and engage a broad audience, improving the Mobility experience for customers and strengthening Mobility’s brand across the organization.

    Below, view a sample clip from AIRINC’s video library. AIRINC is able to create videos from scratch or use our existing videos as templates, adding in your company’s logo, colors, and terminology.



    Would videos help communicate your Mobility program benefits to employees? Why not reach out to your client contact to see all the options!


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    Topics: Mobility Policy, Goods & Services, COLA, Long-Term Assignment, Video, Communication, global mobility trend, Expatriates

    Grace Kernohan

    Written by Grace Kernohan

    Grace Kernohan joined AIRINC in the fall of 2017 working in Client Engagement, and was promoted to Senior Client Engagement Representative in December 2018. As a Client Engagement Representative, she has worked primarily with NGOs, Consumer Goods, and Defense companies of both small and large expatriate programs. In April 2020, she was promoted to Manager of Advisory Services, where she focuses on policy reviews, benchmarking reporting, and mobility consulting. She has worked on a range of projects, from NGO policy suite revisions to pharmaceutical M&A mobility function consulting. She has also traveled internationally performing cost-of-living surveys. She graduated from Union College in 2017 with a BS in mathematics and economics. She is based in Cambridge, MA.