Are you Communicating Creatively?

    May 30, 2022 @ 04:10 PM / by Grace Kernohan


    For the past several years, we’ve heard from clients that communicating creatively is one of their key priorities. Recently, we’ve noticed that one major area of advancement has been the use of digital platforms to communicate with customers, including the use of engaging customer videos and digital media, showcasing Mobility’s flexibility and adaptability.

    Through videos, Mobility can reach diverse audiences and clearly communicate complex policies and practices. This type of communication can be personalized to the employee, which enhances the mobility experience while increasing employee engagement. In addition, videos are dynamic and engage a broad audience, improving the Mobility experience for customers and strengthening Mobility’s brand across the organization.

    Below, view a sample clip from AIRINC’s video library. AIRINC is able to create videos from scratch or use our existing videos as templates, adding in your company’s logo, colors, and terminology.



    Would videos help communicate your Mobility program benefits to employees? Why not reach out to your client contact to see all the options!


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    Topics: Mobility Policy, Goods & Services, COLA, Long-Term Assignment, Video, Communication, global mobility trend, Expatriates

    Grace Kernohan

    Written by Grace Kernohan

    Grace Kernohan is a Senior Manager of Advisory Services at AIRINC. She joined AIRINC in the fall of 2017 working in Client Engagement, and transitioned to Advisory Services in April 2020. She specializes in consulting and benchmarking, focusing on policy reviews, market alignment, and mobility communications. She has worked on a range of projects, including NGO policy suite revisions and pharmaceutical M&A mobility function consulting. She has also traveled internationally performing cost-of-living surveys. She graduated from Union College in 2017 with a Bachelor of Science in mathematics and economics. She is based in Boston, MA.