COVID-19 has been a disruptive element in all sectors, upending societal norms and fundamentally reorganizing economies. While some of these changes are temporary, others may endure past the end of the pandemic.
AIRINC’s data collection has found an increasing shift toward online shopping that started well before the pandemic. This trend accelerated amid the increased demand from consumers who are trying to avoid exposure to others, including a shift away from shopping at brick-and-mortar outlets.
Online grocery shopping usage varies widely by country. In 2018, about 5% of groceries in Germany were bought online compared to nearly a third in China, according to some estimates. This variation will continue, considering that not all locations have the fast and reliable internet connection that is required for online shopping.
Even in developed economies, retailers who had an established online presence were flooded with orders in the spring and consumers experienced some delays and frustration. However, these companies have now largely adapted and fixed online bottlenecks. It is reasonable to expect that some people who were using online services will go back to in-person shopping when the pandemic subsides, but others will continue to purchase groceries online at least some of the time.
The above excerpt is taken from AIRINC's quarterly newsletter, Data Points, bringing you the latest updates from our Housing, Goods & Services, and Tax departments. January 2021's edition also featured: