The name of 'Global Mobility' is so 2010!

    Jul 15, 2020 @ 07:45 AM / by Steve Brink

    Back view of businessman with suitcase in hands looking at virtual panel

    A Decade of Change

    The function responsible for moving employees across borders and ensuring that they arrive at their work location safely and legally is mostly called the Global Mobility function. In 2020, is this still the right term? Over the past decade, the function has grown, becoming more strategic and taking on many new or expanded responsibilities, including:


    1. Adding assignment and compliance on domestic moves and business travelers

    2. Linking with compensation and/or talent development

    3. Becoming involved in management of remote working relationships


    So, I ask again, does Global Mobility still describe this area, or does this important function need a rebranding?


    The Rebranding of Global Mobility 

    I have been thinking about this lately, but I could not come up with a better term. Then, in the middle of the night – yes, I dream about moving talent across borders seamlessly and successfully – it hit me. As an organization, we have talent assets across the globe. The organization has work that needs to be done in a specific location or no location at all (remote workers). We face issues of an imbalance on where our talent is based and where work needs to be accomplished. Solving for this dilemma is our expertise. We make sure the right people are in the right location at the right time, and we advise on bridging the work to where the talent is located.

    What is this now? Talent Deployment. This is my “in-the-middle-of-the-night” description of the function. How does Talent Deployment sound to you? Do you have a better description of this ever-growing function in HR? Let me know by commenting on this post at the bottom of the page.


    Topics: Global Mobility, cross-border assignments, remote work, Virtual Assignments

    Steve Brink

    Written by Steve Brink

    Since joining in late 2008, Steve drives AIRINC to an enhanced vision and growth strategy to address the ever-changing challenges of workforce globalization. Under his leadership, AIRINC has expanded its global footprint, released innovative solutions, increased the customer base including new verticals and continued to build upon the proud tradition of AIRINC as the premium provider of information, advice and technology in global mobility. Prior to joining AIRINC, Steve was the Global Leader and Worldwide Partner at Mercer responsible for its Information and Software businesses. As part of his global leadership role, he was based in Geneva, Switzerland, and has significant work experience in all regions of the globe. He is a frequent speaker on international HR issues and trends. Prior to his fourteen years at Mercer, he served as an Operations Manager at Towers Perrin, with a focus on HR software tools and global job evaluation systems. Steve has been teaching the Quantitative Analysis course at the WorldatWork organization since 1990. Steve has a B.A. in Economics from the University of Texas at Austin and an M.S. in Economics from the University of North Texas.